FKA twigs x Nike campaign

January 28, 2017

Do you believe in more?

+ FKA twigs is the Creative Director behind the NikeWomen's Spring Zonal Strength Tights campaign

+ video features new song 'Trust In Me'

 

 

“I truly believe that success is when preparation meets opportunity. It’s the same with any creative or athletic endeavour. It's not about the moment you jump off the diving board. It’s not about any one beat you’ve produced. It's about the moments before that – preparation is the training, and opportunity is the moment you reach your fastest time or show how good your beat is.”

 

 The campaign illustrates the life of a girl “who grew up looking different from everybody else around me, who wanted to do things no one else wanted to do in a small town, who didn't grow up with lots of money, but just had so much determination and hope inside herself. I wanted to do more with my life. I wanted to do everything.”

-FKAtwigs

 

 

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